Showroom Scuderia
The Scuderia showroom project for Ferrari and Maserati represents an unusually harmonious integration of the strict corporate identity of these iconic brands with our own architectural approach. The resulting building and interior are distinguished by their design and detailing, setting them apart from standard, uniform dealership spaces.
Client: Scuderia Praha
Location: Prague
Project size: GFA 600 m²
Project type: Corporate, Public
Status: completed
Year: completed 2016
Design / project team (Qarta): Tomáš Němec, Jiří Řezák
“We approached the showroom design as an interpretation of the values embodied by Ferrari and Maserati, combining technical perfection, attention to detail and unmistakable style. At the same time, we aimed to enhance the overall experience through spatial design and unexpected precise details.”
– Tomáš Němec
Passion in the Form of Architecture
The architectural form of the building is derived from the distinctive bend of Slánská Street. This is reflected in the V-shaped floor plan, which enhances the visibility of both parts of the showroom, each dedicated to a different brand. The entrance evokes the cooling intake of the Ferrari Testarossa, while the sharp contours of the showroom are inspired by the aesthetics of iconic cars from the 1980s.
Connecting the complex
The main challenge was to create a new connection between the showroom and the existing service building, while shaping a welcoming public space with greenery and seating. The three-meter height difference between the driveway and the service entrance is bridged by a system of ramps that also double as parking areas. The ramps are lined with exposed concrete walls featuring integrated lighting. The showroom entrance, formed by four-meter-wide threshold-free doors, offers a smooth, uninterrupted flow between exterior and interior.
Materials with the Brand’s Signature
The façade combines four-meter-high glass surfaces with anodized aluminum cladding reaching up to six meters in height. The metal elements are finished in an exclusive color tone whose exact composition remains a closely guarded secret, reserved solely for Ferrari and Maserati showrooms. Inside, the same precision continues. The cars are displayed like works of art, illuminated from above through delicate Barrisol membranes, complemented by subtle lighting integrated into niches and leather-clad details.
The Aesthetics of minimalism and precision
The entire building stands out through its simple composition and minimalist approach, where proportions, light, and refined materials take center stage. Our goal was not merely to create a space for showcasing cars, but to craft an architectural embodiment of the character of two exceptional brands.
