Rückl Flagship Store
The Rückl flagship store became a project close to our hearts – not only because we were creating the main retail space for a renowned Czech glassmaking brand, but also because it allowed us to collaborate with leading figures of Czech product and graphic design.
Client: Rückl
Location: Prague 1
Project Type: renovation
Status: completed
Year: design 2016, completion 2022
Design / Project team (Qarta): Jiří Řezák, David Wittassek
Additional Collaborators: Rony Plesl
“We wanted the store to embody the core qualities of the Rückl brand – premium materials, precision in every detail, and a timeless character with a strong visual identity. Instead of following trends, the interior uses minimalism to let each crystal piece stand out in its full beauty.”
– Jiří Řezák
Bringing elegance back to the heart of Prague
The Rückl Flagship Store is located on the ground floor of a historic townhouse in the center of Prague, just a short walk from Old Town Square. Our ambition was to help restore a sense of identity and elegance to the area by creating a Czech design store that is open to the public. The concept of the Rückl Flagship Store was to form a place that represents Prague and celebrates the exceptional craftsmanship of Czech crystal.
From the street, the store maintains a refined, intentionally minimal presence, while still drawing attention through its clear visual identity. Large display windows and black awnings with the white stork logo reference the former elegance and originality of the shopping street.
Focus on detail
The interior solution was minimalist. The store was given a refined historic shell filled with soft light, while handcrafted display boxes reveal the individuality of each crystal piece and let customers appreciate its craftsmanship up close.
Sophisticated lighting highlights the qualities of the crystal as well as the space itself. We treated the crystal pieces like jewelry: every object has its own place and demands full attention.
Connecting the best of Czech design
In Rückl’s flagship store, our architectural solution was uniquely combined with the work of leading Czech graphic designers from Studio Najbrt and with the creative input of Rony Plesl, the creative director of the Nižbor glassworks. This approach allowed the brand’s identity to be clearly expressed within the space. The identity is alsoreflected in the store through the brand’s signature colors and the modernized stork logo.
